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HOT OFF THE PRESS . . .


What If Hiring a Ghostwriter Ends Up Being a Waste of Money?
Hiring a ghostwriter is an investment, and like any investment, there’s always a fear: What if it doesn’t pay off? What if I don’t get...
Rachel Arterberry
Mar 312 min read
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Writing for SEO: Why Google and Readers Both Matter
SEO is one of the most misunderstood aspects of content writing. Some people believe it’s all about stuffing as many keywords as possible...
Rachel Arterberry
Mar 312 min read
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What is the Difference Between a Ghostwriter and an Editor?
In the world of writing and publishing, two key roles often come up: ghostwriters and editors. While both are crucial to the creation of...
Rachel Arterberry
Mar 303 min read
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Copy editing: What does it really mean?
Within the world of professional writing, there exists an art form unknown to many around the world. Unfamiliar to many and mastered by...
Rachel Arterberry
Mar 303 min read
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What If No One Cares About My Book? – Overcoming the Fear of Irrelevance
You’ve thought about writing a book. You know it could help establish your credibility, expand your influence, or leave a lasting impact...
Rachel Arterberry
Mar 292 min read
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Why Some Blogs Fail (And How to Fix Yours)
Your business blog is live, you’re posting consistently, and you’ve followed SEO best practices—but nothing is happening. No traffic. No...
Rachel Arterberry
Mar 293 min read
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The Connection Between Thought Leadership and Publishing
Many professionals aspire to be recognized as thought leaders, yet they often struggle to build credibility beyond their immediate...
Rachel Arterberry
Mar 281 min read
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Does My Manuscript Need Editing
As a writer, it’s easy to fall in love with your manuscript, but no matter how great you think your writing is, it’s absolutely necessary...
Rachel Arterberry
Mar 283 min read
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The ROI of Hiring a Professional Writer
For many business owners and professionals, hiring a professional writer feels like an unnecessary expense. After all, if you’re capable...
Rachel Arterberry
Mar 271 min read
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Why Thought Leaders Need Ghostwriters (Even If They’re Great Writers)
Many thought leaders and industry experts assume that because they can write well, they don’t need a ghostwriter. But being a great...
Rachel Arterberry
Mar 272 min read
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Why Books Are One of the Most Powerful Tools for Any Industry
No matter what industry you’re in, a book is one of the most valuable assets you can create for your brand. It’s more than just words on...
Rachel Arterberry
Mar 261 min read
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What If I Write My Book and No One Buys It?
The fear of writing a book that doesn’t sell is one of the biggest mental blocks for aspiring authors. After all, who wants to pour...
Rachel Arterberry
Mar 262 min read
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The Hidden Cost of Writing Everything Yourself
Many professionals believe that writing their own content is the most cost-effective approach. After all, who knows their business better...
Rachel Arterberry
Mar 251 min read
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I Know I Need a Book to Build My Brand—But Where Do I Even Start?
Writing a book is one of the most powerful ways to establish authority, build credibility, and elevate your brand . It positions you as a...
Rachel Arterberry
Mar 253 min read
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What’s the Real Purpose of a Business Blog?
Many businesses start a blog simply because they feel like they should. They write a few posts, publish them sporadically, and hope that...
Rachel Arterberry
Mar 242 min read
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AI Can Write My Book—So Why Do I Need a Ghostwriter?
With the rise of AI-generated content, more and more people are asking, “Why would I hire a ghostwriter when AI can do it for free?” It’s...
Rachel Arterberry
Mar 233 min read
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Why Evergreen Content Should Be a Core Part of Your Marketing Strategy
Some content is created for the moment—trending topics, seasonal promotions, or news-based updates. While this type of content can drive...
Rachel Arterberry
Mar 221 min read
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Why Some Businesses Struggle to Find the Right Ghostwriter
Hiring a ghostwriter sounds like a simple solution—you need content, and they provide it. But for many businesses, the process of finding...
Rachel Arterberry
Mar 212 min read
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How Do I Find a Copy Editor?
Finding a skilled copy editor is essential to ensuring your writing is polished, clear, and free of errors. Whether you're working on a...
Rachel Arterberry
Mar 213 min read
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Why Business Owners Shouldn't Edit Their Own Content
As a business owner, you wear many hats—marketer, strategist, customer service expert, and sometimes even content creator. When it comes...
Rachel Arterberry
Mar 202 min read
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